One of the biggest problems that online store vendors have to face nowadays, especially to Magento 2 store owners, is cart abandonment rate. Ecommerce has made it much easier for the customers to buy the products they want without having to leave their house and actually come to the physical store to purchase. However, at the same time, eCommerce also makes it more difficult for the Magento 2 store owners to satisfy the customers.
The customers are highly likely to abandon the cart if the checkout process, in their opinions, is too complicated and it takes too much time to finish. In fact, there’s about 20% of cart abandonment caused by a complex checkout process, and it would be a serious loss for your Magento 2 store to lose these customers just because of something you can improve easily.