In this increasingly competitive eCommerce market, the eCommerce store owners has to constantly update and make use of modern marketing strategy to bring more satisfaction and consistent online shopping experience to the customers. One of the most effective and simple ways that are usually used by big eCommerce brands such as Amazon or eBay is cross-selling, or in other words, using related products.
Recommended products played an important role in navigating, suggesting the customers as well as boost the sales for your Magento 2 store in the most sensible and wise way. However, the default setting of Magento 2 doesn’t provide the store admins with many options on this. The store owners meet a lot of difficulty in taking complete and flexible control over cross-selling of products, and this can definitely cause customers loss and potential revenue loss to the Magento 2 stores.