Thanks to the constant and non-stop development of the technology, it becomes more and more difficult for the online store owners, especially Magento 2 store owners to satisfy the customers. The reason for this might be due to the fact that the customers have the chance to expose more with a lot of different brands and a competitive range of prices via the use of different smart devices. Therefore, the Magento 2 store owners also have to think of different ways to retain old customers and attract more new customers to their store, one of which is to offer the customer's membership program.
The membership program is among one of the most important as well as indispensable to any online business since its paramount benefits are prominent in the major success of many famous online brands in the world. It’s highly likely that your store will lose your competitive advantage if you don’t equip your store with Magento 2 Membership extension while your opponents do.