One business can only provide service for a limited number of customers, and it’s not possible that your business can always get new customers and gain continuous profit. However, there’s are still famous and successful business, and the reason behind them is, returning customers. Pareto’s principle that 80% of the store’s sales come from 20% of the customers, and that’s the main reason why returning and loyal customers are the core of the success of one business. To help the store owners to achieve this goal, especially for the online store admin such as those on Magento 2, loyalty program has been created.
Out of stock notification is one such tool in the loyalty program that can help your customers to feel much more convenient and comfortable in purchasing on your store. Without it, the customers has to return to your store regularly for more update on stock. This can lead to customer loss since not every customer has the time for regular check up.